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VGH+ Campaign Copywriting Presentation

Project type

Copywriting Proposal Presentation

For VGH & UBC Hospital Foundation’s West 12th Redevelopment Project, I developed a full copywriting proposal centred around the campaign concept “Next Chapter in Care: +You.” Inspired by the Foundation’s established VGH+ brand voice, I crafted messaging that felt both forward-looking and urgent, celebrating innovation while emphasizing the essential role of donors in shaping the future of care.

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