Fashion Copywriting Case Study

This independent case study was created following outreach from a senior recruiter at Aritzia, who expressed interest in my experience and writing style while recruiting for a Senior Copywriter role. While the team ultimately promoted from within, I developed this project to demonstrate my ability to work within Aritzia’s distinct brand voice and deliver thoughtful, conversion-minded copy.

Although I had not previously worked in fashion, this case study shows how quickly I can adapt to a new category, interpret a well-defined brand, and produce creative work that feels authentic, polished, and strategic.